March 5, 2015
Dear Steinway Dealer,
As you likely know, today is the 162nd anniversary of the formation of Steinway & Sons.
Founded by Henry E. Steinway with a goal of building the best piano possible, Steinway & Sons revolutionized the piano through a culture of innovation and an undying pursuit of perfection. Henry E. Steinway and his sons were not only great piano builders, but smart businessmen. They recognized early on that by working closely with the best pianists in the world, they would determine the best path to piano excellence. In essence, they were doing high level Market Research long before the phrase had actually been coined.
When the Steinway family incorporated innovations based on feedback from the world’s finest pianists into their designs, in combination with great craftsmanship, they soon were recognized as the makers of the world’s finest pianos. This recognition also came – in the form of endorsements and associations – from the great pianists of the day. Legends just as Liszt, Paderewski, Rubinstein and many others all recognized that the best piano to turn the music in their heads into the music we hear was a Steinway piano – and soon the term “Steinway Artist” was born.
We owe a debt of gratitude to the Steinway family – both for coming together to form this great company on this day in 1853 and for leaving a legacy of innovation and excellence in craftsmanship. In my time with Steinway & Sons, I have seen the quality of our pianos improve with each passing year and I’m proud to say that innovation at Steinway is alive and well.
Whether in the factory, where continuous improvement is a mantra and technology is incorporated anywhere it can improve the piano-building process or on the showroom floor where Steinway & Sons leads the acoustic piano industry with beautiful Limited Edition pianos such as the Arabesque and Imagine and trend-setting modern pianos such as the Sterling and Pops, innovation is a way of life at Steinway.
I have no doubt that we will continue to see continued innovation from Steinway & Sons in the coming years, especially in areas such as Music Technology where we have been making significant investments. I am confident that that the team at Steinway will be able caretakers of this great legacy that has been passed on to us, and which we can pass on to the next generation.
With best regards,
Ron Losby President Steinway & Sons – Americas